About Me

Hola! My name is Traci Provence. After 30 years in the Ag Industry, I have retired and embarked on a new journey. I am now exploring new skills, learning from incredible people, and discovering new places!

In this new chapter, I’ve combined my love for the Western lifestyle with my professional experience to bring you high-quality cinches and other essentials. Whether you’re on the ranch, in the arena, or simply embracing the cowboy way of life, my goal is to provide reliable products that reflect the spirit of the West.